"Si chology" is an arabic made up twist for the word psychology pronounced in two parts: "Si" is a title that was used in the streets of Egypt in the 50s as an act of respect to men, meaning Mr/Sir and "chology" is a meaningless word that acts as a man's name.
The project is an informative v-log that aims to educate the crowd through analysing the Egyptian & international motion pictures spotting any of the psychological cases as part of its scenario / story.
Sherine Emad, A psychological specialist & lecturer, go through the pros & cons of each movie from a knowledgeable perspective to elaborate or correct the audience perception.
It is psychology made easy for internet / social media users.
Rush Studio challenge was to a wrap all of this content into a nice light online production.
Our scope of work was online production, from branding to post production!
Script & presentation: Sherin Emad
Creative direction: Ahmad Nady
Creative Supervision: Mostafa Shawkat
Logo design: Mahmoud Hassan
Music: Wael Taha
DOP: Omar Hisham
GFX: Mohamed Sakr
Editor: Ahmed Bahgat
Sound & lighting: Rana Soliman
PR & communication: Dalia Emad
Director: Ihab Badr
Producer: Rush Studio
Episode 1 | Dissociative Identity Disorder (DID)
Watch the 1st episode of the v-olg on YouTube
You can also check the Facebook page here
Episode 2 | Analysing the movie PSYCHO - 1960
(How Hitchcock was influenced by Freud in his movies)
Episode 3 | Schizophrenia
Episode 4 | Gaslighting
Episode 5 | Narcissism
Logo Concept
Teaser / Promo (10 seconds)
A ten seconds teaser / promo with the presenter's voice over was made to introduce the launching of the v-log
