Brand and Packaging Design for Farmer’s Tea
Farmer’s Tea, specializing in the finest loose leaf teas from Vietnam, wanted to emphasize the human connection and authenticity of their products by featuring the faces of the farmers on their packaging. The goal was to create a design that reflects the direct trade model and honors the individuals behind the tea.
The packaging design for Farmer’s Tea successfully showcased the faces of the farmers, creating a personal and authentic connection with consumers. This approach highlighted the brand’s commitment to direct trade and sustainability, while also emphasizing the quality and unique origins of their teas. The visual identity and storytelling elements helped establish Farmer’s Tea as a trusted and premium brand, fostering strong customer loyalty and increasing market presence.
