A cohesive advertising campaign for West Elm, a furniture store featuring high-end, handcrafted furniture. The main audience (readers of Milwaukee Magazine) is composed of higher-income adults, the majority of which are middle-aged and elderly women. Light blue and white with green accents are displayed in order to feature their current spring color and a simple, modern look. Research also concluded that these colors appeal to the target demographic. Circular cut-outs of the photos were used to create a sleek and high end, yet fun design. The word "you" is emphasized to connect with the audience.
