Peter has over 15 years experience in graphic design and illustration. He has developed the majority of his portfolio (both staff and freelance) in the advertising, consulting and financial sectors. The exposure to various industries (and various creative roles) both inspires and invigorates the breadth of his work. He focuses on producing distinctive, budget-conscious and industry-appropriate designs. From identity systems development (print and online web design), to illustrating magazine covers his approach remains to clearly communicate the client's message in a fresh and unique way by understanding their business objectives.