Neiman Marcus, Luxury Essentials

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Created: 05/10/12
Last Edited: 01/03/13
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Description
Neiman Marcus wanted to develop the identity for a sub-brand within their stores called Luxury Essentials, with the tagline “modern, luxury, everyday.” Based on the team’s initial design direction, we proposed a treatment based on the notion that they wanted their customers to feel the brand is effortless, timeless, inwardly luxurious, modern, and a little sexy. Our approach was to create a branding system that feels clean, modern, and textural. Ultimately, the logo was applied to advertising, catalog, print, in-store signage, in-store environment, trade dress, and digital applications.

* Photographs used for concept purposes only.
  • Neiman Marcus, Luxury Essentials
  • Neiman Marcus wanted to develop the identity for a sub-brand within their stores called Luxury Essentials, with the tagline “modern, luxury, everyday.” Based on the team’s initial design direction, we proposed a treatment based on the notion that they wanted their customers to feel the brand is effortless, timeless, inwardly luxurious, modern, and a little sexy. Our approach was to create a branding system that feels clean, modern, and textural. Ultimately, the logo was applied to advertising, catalog, print, in-store signage, in-store environment, trade dress, and digital applications.

    * Photographs used for concept purposes only.


    View our work here.

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