The main challenge was to get back to the top ranking position among core runners. The strategy was to focus the message in the psychological singularity of our target. Three months after launching the campaign, it had accomplished all its goals.
El Sol 2007 Grand Award
El Sol 2007 Press Award
El Sol 2007 Gold
CDEC (Spanish Creative Club) 2007 Silver mention
Cannes Lions 2007 Entry
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