- MOMS2B
Branding, logo, powerpoint, and printed colateral. - Moms2B (an educational initiative sponsored by the State of Connecticut and Community Health Network) needed logo and identity system for mailers, presentations, and invitations. The only guide was a brief from the State regarding the target demographic for participants. I was free to explore several directions stressing warmth, friendliness and accessibility while visually playing around with the "B"pun.








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