L.L. Bean Signature

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Created: 05/10/12
Last Edited: 01/03/13
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Description
The strategy was to help L.L. Bean Signature stand out in the marketplace – to appeal to the younger consumers of the apparel market and stand apart from L.L. Bean’s current older demographic. The imagery and design created a clear departure from the core L.L Bean brand while still keeping the essence of who they are.
  • L.L. Bean Signature
  • The strategy was to help L.L. Bean Signature stand out in the marketplace – to appeal to the younger consumers of the apparel market and stand apart from L.L. Bean’s current older demographic. The imagery and design created a clear departure from the core L.L Bean brand while still keeping the essence of who they are.

    * Work created at © Toth+Co.

    View our work here.

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