These days people are getting more aware of the importance of personal branding. Mr. Gabric, a business consultant and a motivational speaker needed a visual identity that would communicate confidence, professionalism and success. 

Based on a brand strategy developed by Brandoctor agency, we focused on a modern solution with a monogram that evokes a "seal of quality" look. Restrained black-white-gray color palette provided seriousness and was appropriate for a business theme, while a photo of Mr. Gabric added a human touch, showing that a real person, not a corporation, is behind the identity.

Apart from the visual identity, we provided the art direction for his photoshoot, making sure that his personality was appropriately captured and would work on the print materials and a future website.

 

Agency: Manasteriotti∞Marić
Art Direction/Design: Igor Manasteriotti, Mia Marić
Brand Strategy: Brandoctor
Photographer: Mateja Vrčković

Print: Cerovski Print Boutique

 

Designed with pride by M∞M.