Mari Iwahara's profile

Centre Pompidou

Mari Iwahara
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brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
The shape of the logo reflects the building's iconic staircase structure, but only shows half of the building's silhouette rather than the whole.
This suggests the brand concept of "reveal & conceal", which is carried throughout advertisements and merchandise.


brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
brand identity Centre Pompidou Rebrand Advertising Campaign map Paris museum culture richter Sol Lewitt identity system logo Staircase pompidou
Centre Pompidou
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Mari Iwahara's profile

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Mari Iwahara's profile
New York, NY, USA

Centre Pompidou

This brand identity for the Centre Pompidou reflects the art center's architectural play on reveal and conceal. While the logo reflects the iconi Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives