The Craft Of Delectable Taste
Background
The Food Festival is an event for all foodies and promotes the diverse culinary offerings of different stores. Having successfully delivered previous campaigns for Raffles City, we was engaged to develop a concept that would maintain a consistent advertising message.
Idea
Working forward from the “suspended wire” master concept, this idea aims to showcase Raffles City’s artistic heritage while maintaining the essence of a visual that would whet the appetite of viewers.To achieve this, the featured food items were created using paper craft and composed within a picture frame to accentuate the artistic essence of the visual. Supported by the headline “The Craft of Delectable Taste”, this visual proved successful in providing a consistent brand image for the mall.
