Pfizer’s EU Government Affairs Team is based in Brussels, Belgium. They engage with EU policy-makers and other stakeholders for the benefit of patients and innovation. We were tasked by Pfizer to position its work in EU Government Affairs in the digital space and through supporting offline materials. We targeted EU policy-makers, journalists, and influencers with messages supporting the value Pfizer (and the medicines industry in general) delivers to Europe’s health and economy as well as showing support for policies that promote expanded access to medicines , life sciences, innovation and growth.

Website: We developed a Pfizer EU website which introduces the work of the Pfizer EU Government Affairs team in Brussels and the organisation’s vision for the EU. Key areas of policy focus were shared with us by the client in order to develop the site content and we created online fact sheets for each policy area. ZN worked on the visual identity, implemented the hero visuals, took care of the layout and designed the entire website structure.

Welcome Packs: Based on the specific policy areas we designed and printed welcome packs, which were printed and distributed to policy and decision-makers in the EU bubble.

Twitter: A Pfizer EU policy Twitter channel was launched to complement the website and print materials and through it we engage with policy and decision makers. We share and support relevant pharmaceutical policy initiatives through a targeted strategy of proactive and reactive content sharing and communication.