Hedge Eagle is a UK based start-up in London. The company is set to launch in late 2020 and my responsibilities here are developing the website using wordpress, creating presentations, creating online brochures and developing the brand

I began studying what the company does and conceptualizing possible designs. I finally settled with a low-poly eagle because an eagle is a sign of strength and wisdom (also in the name) and I used the low poly style to make it seem hedged together.

As can be seen, there are some pieces out of the main object and also some parts of the wing is outlined. I did this because the company has developed a finance related software and this emphasizes the cutting edge, speed and modernity of the product/company.

The whole document I was given by the company was only text with no images. To solve this problem and make the brochure stand out more and look attractive and interesting, I played with the font weight, colour, and added some icons. This made the page stand out and since financiers usually have a tight schedule, they can now quickly and easily get the idea of what the company does/offers.

The final page is simply the address and the contact information. I added a qr code that links to the website. This makes sense because this is an online brochure and it also adds to the aesthetics of the page as well as emphasizes the modernity of the company.