O B J E C T I V E
To design a product for an existing brand.
This project aims to reconsider the ways in which smart gardening products can be manufactured for longevity and for greater efficiency in plant growth.
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B A C K G R O U N D
The Seattle Urban Farm Company (www.seattleurbanfarmco.com) is a gardening and landscaping service company that was founded in 2007 by horticultural and agricultural experts Colin McCrate and Brad Halm. From its beginnings, SUFCo has maintained a focus on creating environmentally responsible spaces and on strengthening its community through the promotion of sustainable living practices and the sharing of gardening knowledge and resources.
U R B A N G A R D E N
Urban Garden is a smart gardening product that uses a passive hydroponic wicking system and pH reading sensor to offer an elegant and low-maintenance gardening experience to city dwellers and beginner gardeners. The product aims to reflect natural gardening rituals in its use, to arrive at a form that compliments its space, and to preserve SUFCo's founding philosophies of promoting environmental stewardship and choosing healthier lifestyles.
T H E A P P
The app aims to not only provide users with remote access to and regular updates of their smart garden, but also aims to provide users with greater control, customizability and insight of their gardening experience.
home — a daily report, projected harvest date, and notification of necessary water or nutrient solution refills.
the garden selection — a selection of vegetables offered as individuals or in sets to add to a garden.
resources — access to podcasts, classes and workshops, recipes as well as gardening tips and tricks.
search page — helps users navigate the app and find what they need.
T H E P A R T S
1 — water reservoir / ceramic
2 — pod tray / ceramic
3 — pod protection cover / wood
4 — greenhouse cover / glass
5 — plant pod / non-dirt growing medium
6 — pod wick / sponge
7 — pH and water level sensor
8 — light accessory / wood
9 — Urban Garden app
T H E P H I L O S O P H Y
To empower city dwellers and beginner gardeners with access to gardening experiences that promote environmental stewardship, encourage healthier and more sustainable lifestyle choices, and raise awareness on environmental and agricultural issues.
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