The objective of this mall activation was to give buyers a complete and immersive home experience, away from the comforts of their own homes. To achieve this, we came up with an innovative solution of constructing a life-sized, four-story dollhouse structure in the atrium of the mall. The structure was designed with a forward-looking aesthetic, giving shoppers the opportunity to walk through the house and experience it as if they were visiting a real home. Our specialists were on hand to guide visitors through the different levels of the house and provide them with information about the various flooring options available. The highlight of the experience was that shoppers could select their preferred flooring option and see it installed in real-time, without even a moment's pause. This allowed them to get a true sense of the ease and simplicity of the installation process and helped to build trust in the product. The mall activation provided shoppers with a unique and immersive experience that was a far cry from the traditional product demonstrations they were used to. The life-sized dollhouse structure helped to bring the product to life, allowing visitors to experience the product in a way that was both enjoyable and educational. Overall, the mall activation achieved its objective of giving shoppers a 360-degree home experience, in terms of creating a positive impression and building brand awareness
