brand story
Audio Prime is an electronic accessory company based in New York City that functions to produce unique and stylish accessories for those that embrace street fashion and the hypebeast style. Audio Prime first began business in 2009 in New York City, after they noticed that the market did not have many accessories with variation in style or even color. They approached electronic accessory style by studying style trends as well as adding color to accessories that may not be used by their competitors. Our designs are made to complement your style and act as a piece of your wardrobe rather than just an extra piece of technology you keep in your backpack. Not only do the accessories fit your style, but each product you buy comes in a case that can be reused by consumers, time and time again to cut down on waste. We want to ensure that, with every new launch, we stand firm in our fashion-meets-function standards, and bring our customers style, comfort and ease when they purchase electronic accessories from Audio Prime.
inspiration
brand personality
Audio Prime is young and forward thinking, aiming to reach an audience that follows trends of contemporary street style, and believes that technology should follow the flow of fashion as well and technological advancement. Being in tune with fashion and electronic advancements also calls for an air of sophistication and intelligence that other brands in the market do not obtain or deem necessary.
brand positioning
The positioning of Audio Prime in contrast to its competitors is towards the affordable urban end. Even though they strive to be affordable, Audio Prime is far towards the forward thinking end. Going against classic brands like Apple or Beats by Dre, that have well established tribes that allows them to be successful in the market, calls for a more forward thinking approach to the electronic accessory market.
mission
To create audio accessories that combine street style with technology by studying and exploring the path of trends to find the most successful way to brand and execute our products and campaigns for the younger generations.
vision
Audio Prime aims to mold its vision to the advancements in technology in fashion throughout the seasons. As fashion and technology both rapidly change and improve, Audio Prime strives to meet and uphold these changes and bring its customers the best of the best.
values
fashionable, high-tech, high quality
keeping up with the flow of the fashion industry and the technology industry.
trademark
alternate trademarks
typography
color
target audience
packaging concept
The primary goal of the design of this package is to provide a piece that can function as a suplementary piece to an outfit while also remaining true to its function as a carrying case for Audio Prime headphones. The final design was created with minimizing the material used and making said package reusable, so consumers would have the ability to use all parts of their purchase for long periods of time. The piece that holds the headphones inside the carrying case is modeled after ID card reels. Keeping the product compact and portable, while still being fashionable was something we had not found in the market, and we wanted to bring it to the table.
packaging + product
instagram
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