When B&N Cakes reached out to me to design their identity I was thrilled. Who doesn’t like cake after all? We jumped on a call to discuss what they needed and after establishing that I sent them over a questionnaire which they filled out thoroughly. Then I drafted a proposal and contract and we started working on the project. The first thing that we started working on was the logo. They wanted a clean and professional looking logo, not the cliche logos that most of their competitors had like cake/cupcake silhouettes, whisks and spatulas. They wanted to look premium but still affordable and have a hand made, playful happy feeling. I explored a lot of options and narrowed it down to 3 which I presented to them on mockups in different situations to see which logos worked the best in real world examples.
After choosing a logo option to go with I designed 3 stylescapes to help us define what visual direction would suit the brand most. The stylescapes are a very helpful internal tool to work with as it allows both me and the client to look at what the branding could look like and not just talk about it. It is an extra step but I assure you it saves time in the long run as it also contains the colour and font choices. The mockups that are on the stylescape are also not the final version as you will see later. Below is the stylescape that B&N Cakes liked and approved.
Once they selected a stylescape I went on to create the business cards, thank you cards, social media assets and packaging for cupcakes. The style for all that I took from the chosen stylescape adjusting some stuff we had talked about.
