We captured the entire colour spectrum of the
Cote d'Azur in one campaign.
Cote d'Azur in one campaign.
Behind the campaign:
The newest product range by Waterman Paris is inspired and influenced by the vivid colors of the Cote d'Azur (also known as the French Riviera). It was therefore on hand, to reflect the same colour spectrum that inspired the new series of vivid fountain pens, with our launch campaign. But there is more to it, we also paid homage to the iconic & illustrative posters of the Cote d'Azur – known from the glamorous and glorious 60s and 70s – by utilizing and modernizing its popular vintage style. The result was an irresistible campaign that captured and connected the spirit of all those beautiful, colourful and joyful things of the Cote d'Azur with the new range of fountain pens.
Not only did we developed the naming of the individual pens and created the concept and campaign but also did we create an entire toolbox of assets for the various markets (over 20 markets worldwide) to adapt and utilize them. Part of this was a 60" and 30" hero film a series of 10" bumpers, static flat lay visuals for the instore as well as campaign key visual for various digital adaptations.
Scroll down to discover
all the ins and outs!
all the ins and outs!
Watch 60 second of joy,
colour and Cote d'Azur:
We created a series of
bite-sized but powerful clips:
We supported shops & stores around the
world with irresistible flat lay assets.
Our campaign visual formed the basis
for digital and in-store adaptations.
for digital and in-store adaptations.
Style Frames.
