This identity was created for the Something Funny Improv comedy club at Montana State University. Since the name of the brand is so vague it left the design very open. The question that needed to be answered was “how to I convey the random funny spirit of improv comedy?”

I decided to use my unique illustrations to create two logos: one detailed version for larger uses and a smaller scalable version for anything that would be too small to show the detail.

I used web banner ads, photography, t-shirts and promotional videos to advertise shows. I extended the new Something Funny Improv comedy brand far and wide. I wanted to make the club feel professional to reflect the high quality of performance that a potential audience member would see.