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Open end Toy Concept

Open End Concept Toy Design
Nobody knows the outcome
An Open - end toy is a game model that does not set a specific goal to the child. The only purpose of the game is to explore, play and be creative, they don't really know the outcome. This is possible through simple assembly design and interactive pieces that can be combined or arranged in different ways to pursue this exploration and lead to construction.

This type of toy has become popular, it empowers infants at an early age, providing complete freedom over their surroundings to perform the tasks they desire. Psychologically, this impacts positively, they experience the influence they can have on the physical world through the creation of an object that is totally their own and that is real. 
Ending the common archetype of game imposed by large companies, in which they are divided by gender, tasks, and other constraints that shouldn't limit their creativity

Un juguete Open - end es un modelo de juego que no le plantea al niño ningún objetivo en específico. El único fin del juego es explorar y ser creativo, esto a través de ensambles sencillos y piezas interactivas que pueden ser combinadas de maneras diferentes para dar pie a esta exploración y construcción.

Este tipo de juguetes se ha popularizado ya que posiciona a los infantes en edades tempranas en una postura de poder y control, dándoles libertad total sobre sus alrededores para desempeñar las tareas que ellos deseen. Psicológicamente los impacta positivamente, se encuentran con la influencia que pueden tener en el mundo físico, crean un objeto totalmente suyo y que es real.
Terminando con el arquetipo de juego impuesto por las grandes empresas en las que se les empieza a dividir por género, tareas específicas y otras limitantes a su creatividad.



This kind of concept totally changes the goal oriented approach that gets children bored, it ends with predictable kind of world and creates an engaging learning experience. Easy is boring. The only goal here is play

Este tipo de concepto cambia totalmente el cómo se abordan los juguetes con un fin determinado que aburre a los niños, termina con esta clase de mundo predecible y crea una experiencia de aprendizaje más atractiva. Lo fácil es aburrido, el único objetivo es jugar.​​​​​​​

This quick concept was inspired by Cas Holman's Toy's vision:
"Humans play because we have to, Children and animals play to learn, play is therapy, it engages with your brain and translates to different aspects of your life” 

Cas Holman, Toy designer
Open end Toy Concept
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Open end Toy Concept

An Open - end toy is a game model that does not set a specific goal to the child. The only purpose of the game is to explore, play and be creativ Read More

Published: