Assignment
An invitation, program, and other collateral for an event at Jazz at Lincoln Center in appreciation of top Dartmouth alumni donors in the New York City area. The evening featured pianist Mike Melvoin and Dartmouth’s own Barbary Coast Jazz Ensemble. The design needed to appeal to a sophisticated, high-powered audience, do justice to the program’s extraordinary venue, and communicate that this event was not to be missed.
Solution
The font and graphics are inspired by classic album covers from Blue Note Records. Invitation (top) emulates a CD cover, with the event details and reply card tucked into the inside pocket. Program notes (bottom) continue the graphic and type theme in a unique foldout format that allows all the copy—performer lists and bios and introductory statements—to fit elegantly in a small space.
Results
Turnout for the event exceeded expectations, and Dartmouth College staffers reported conversations with alumni attendees praising the look and feel of the event collateral.
