With the theme, “The World is Coming to Chicago,” invitations and other collateral highlight the event’s main draws: a gala at Chicago’s then-newly opened Millennium Park, an international group of Distinguished Alumni Award winners (including the first lady of the Ukraine), and the city of Chicago itself, promoted as a world-class destination. A save-the-date card in the shape of a passport, an invitation designed as a plane ticket, and travel imagery and icons throughout help to create a buzz and a visual identity for the event.