Branding, Conservation Ark
The brandmark was created to be an animal which would be memorable and not one which is typically used by conservationists.
Stationary items were designed for the brand which work cohesively throughout. A standard business card and ID card are designed to be issued to each employee.
For this project I was to either create my own company or chose a real one to rebrand. I decided to create a brand this being Conservation Ark. The Conservation Ark focuses on animal conservation and does so through donations.
The project focused on creating a brandmark as well as various other components to create a whole rebranding of the company. The brandmark itself is a Saiga, a Mongolian antelope which is an endangered species, and was used throughout the branding of the business.
The final product of this project is a printed book which contains all the research that was put into the design of the brandmark as well as the applications of branding on various items.
The brand guidelines clearly depicts what is required to keep a consistent style throughout. Items such as the letter and tax invoice are necessary items within business thus, they were designed to be sleek, modern and easy to read.
