The base idea came to me by an annoyance. In most shops the scarfs are put on hangers and aren’t hanged high enough, therefore their lower end often reach the ground, and sometimes even fall of and also end on the floor. So I got the idea to make a boxed solution, to avoid these inconveniences.
For the packaging I designed an illustration of a girl wrapped in her scarf, the shape of the scarf has been cut-out, therefore the product is visible and touchable.
