Ático Studio is my personal branding identity as a freelance graphic designer and illustrator.
The word Ático is Spanish for “attic”, which is commonly known to be a small space used for storage and as a kind of refuge. I tied this meaning to the realization that design could be a way to recreate that cozy, personal and authentic feeling through the use of the different elements, and how it allows us to communicate feelings, relive memories and tell stories; all through visual representation. The brand aims to represent what I want to portray as a designer in my projects, as well as my approach to creating them.
I created a series of icons inspired on things you can find in nature, your workspace or your home, that are usually found in an attic as well. They represent the "collection" of elements I put together when making a design project, which come both from the client's vision as the creative mind behind their product and mine as a designer for their brand.
