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'Shattered' Event - Identity Design

'Shattered' Event
'Shattered: The Struggle Unfolds' is HINGES' first offline event, with a focus on addressing mental health issues related to the study abroad experience. The event brings together experts in psychology, mental health, and overseas study preparation. 

'Shattered' Identity
To mark its first offline presence, HINGES' is committed to developing a separate identity system for 'Shattered'. The system includes a refreshed color palette, Facebook assets, and print materials such as brochures, posters, and standees. 
The Posters
Several posters were created for online and offline promotion. Typography is a dominant element in all posters, carrying the unique color palette of 'Shattered' and eye-catching effects to capture the attention of viewers.
Guest Speaker Introduction
A separate set of posters were created to feature the guest speakers of 'Shattered'. These posters were used mainly for online promotion. A promotional video featuring short interviews of the guest speakers was also created and served as the key hook for the entire online promotion campaign.
Other Print Materials
Apart from social media assets, a range of print designs were created for on-site promotion. These included a T-shirt print, name tags, a tri-fold brochure, and a standee.
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'Shattered' Event - Identity Design
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'Shattered' Event - Identity Design

'Shattered: The Struggle Unfolds' is HINGES' first offline event, with a focus on addressing mental health issues related to the study abroad exp Read More

Published: