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Brief
Create 5 different AD campaigns for the brand created in the previous project.
Campaign 1
Campaign name - Shapes
About - Since athleisure is no longer confined only to the gym, this campaign encourages them to take the comfort and style of athleisure wear into their day to day activites like - a formal styled set to office, a more quirky and casual set to meet friends and many more.
Concept 2
Campaign name - Change makers
About - this campaign was aimed at raising money for the more lower class
Concept 3
Campaign name - We believe in you.
About - the campaign, featuring real life professionals, was aimed at women from all walks of who had worked hard to get where they are right now. Sharing their story of struggle and harships to empower many others to move forward.
Concept 4
Campaign name - Comfort compromises
About - This campaign aims at women of all shapes, sizes and age. This is to inform about the new line created especially for plus size and pregnant women and to show various new designs added to the category.
Concept 5
Campaign name - wear Wilow to work day
About - this campaign is inspired by casual fridays, but with a twist. Through this campagin we're encouring women to wear comfortable yet formal looking athleiusre wear to office to feel comfortable, confident with no compromise in style or the company dress code.
THANK YOU!
