PROJECT REQUIREMENTS:
The goal was to create five unique, yet unified, social media designs incorporating vector elements, imported as smart objects, into raster imagery in Photoshop. The focus of the project was to convey unity, emphasis, and visual style across each ad, and to have the imagery take a back seat to the ad content, emphasizing it rather than competing with it. Additionally, I was required to use a different complementary color scheme for each ad, apply an adjustment layer or smart filter to each image, and to use only non-destructive editing techniques.
MY PROCESS:
Complementary color schemes can often appear harsh to the eye, so my intention was to utilize soft light when designing each ad. To subdue the images, I applied a gradient map adjustment layer at a low opacity, and to enhance the ad content, I imported complementary-colored vector “band” as a smart object.
