MUJI Eco - Labo
MUJI Eco - Labo is a school project aiming to answer a brief to make fashion circular. The store feature is stationed at MUJI Plaza Singapura Singapore. Ordering a garment is online as the products are made-to-order. Introducing product sustainability that involves customer choice and organic fabrics that allow garments to have an added quality of feeling pristine. A store-like exhibit showcasing 6 garment silhouttes, 3 cottons, 10 organic fabrics and various colours to choose when ordering.
MUJI Eco-Labo Case Video
Eco-Labo store
The interior of the store-like exhibit.
A2 Campaign Poster & Instructional Poster
A2 Campaign Poster
A campaign poster outside the store that gives customers a brief description of what to expect from the campaign along with a QR code for customers to find out more about it on the website.
Instructional Poster
An instructional poster accompanied with the campaign poster demonstrating how one may order their custom product online.
1. Find a preferred garment of your choice and scan the poster's product code to begin ordering.
2. Choose 1 type of cotton from a selection of 3.
3. Choose 1 type of organic fabric from a selection of 10.
4. Choose your preferred colour.
Garment Silhouettes & Product Posters
Product posters for every garment prototype displayed. Garment prototypes are created to showcase the campaign that allows combination of a cotton and any other fabric to create a unique product. Each poster comes with a QR code that leads to the ordering page via the website of the campaign.
Website Concept
The website concept for the campaign that features all the information the viewer should know. Includes the ordering section of the products.
Organic Material posters (Instagram posts)
Organic materials to provide variety each of which have informative descriptions about them.
Public Transport Advertising Mockups
Advertising mockups in the public transport system. One at a bus stop and one at a MRT.
