Healthy Food is a Fresh, Raw, Natural juice and smoothie and healthy foods based out of Yerevan, Armenia.
Healthy Food products are delivered directly to your doorstep every morning, or directly to your place of work. it uses only the highest quality and healthiest ingredients in order to make sure that you get all the nutrients you need to sustain you through the day.
The brief was to design the identity system with label designs for juices and smoothies.
The entire branding is inspired by the raw and natural look and feels which we have achieved visually by the hand drawn style of illustration and logo too.The branding conveys the following emotions: Natural, Trustworthy, Playful, Approachable and Convenient .
They pride themselves on using locally sourced fruit and vegetables to create highly nutritious juices for detox, energy and rejuvenation.
The design identity and packaging was based on a simple but distinctive idea.
