TACO BELL
CHALLENGE
Connect with Gen-Z consumer and express the brand idea "the social experience of food". The packaging needed to be clearly branded, but simple enough to be a backdrop for their flashy new product innovations.
SOLUTION
Inspired by pop art and the kinetic energy of the iconic ringing bell "bong", we delivered on the brands core character attributes: rebelliousness, innovation and wit. The colorful screen printing takes advantage of a varied color palette that hints at a mexican fiesta and nostalgia, but is something else entirely. Each artful interpretation is unique across the many packaging form factors, and the spontaneous movement of the design mimics the feeling of a late night trip to the Bell with friends.
