Project Summary:
Research
Ethnographic
Understand Communication pattern
IBM-NOKIA
Dr. Anand Sukumaran
2 week
This project was academic project sponsored by NOKIA-IBM. Theclient was interested in knowing communication pattern in Tier 2,3 cities of India.This was group project in which interdisciplinary groups were made and these groups visited different parts of India to study specific communities. I went to Ujjain with my group to study communication pattern in vegetable vendors and spend 2 weeks with them. I conducted some long interviews (LI) with some Participants Observers (PO). Finally after transcription and coding all field date , I did analysis and submitted report to client with other group members.
Research
Ethnographic
Understand Communication pattern
IBM-NOKIA
Dr. Anand Sukumaran
2 week
This project was academic project sponsored by NOKIA-IBM. Theclient was interested in knowing communication pattern in Tier 2,3 cities of India.This was group project in which interdisciplinary groups were made and these groups visited different parts of India to study specific communities. I went to Ujjain with my group to study communication pattern in vegetable vendors and spend 2 weeks with them. I conducted some long interviews (LI) with some Participants Observers (PO). Finally after transcription and coding all field date , I did analysis and submitted report to client with other group members.
Outcome:
Spent 2 weeks with Vegetable Vendors and mapped the communication pattern in community and Submitted PO’s, LI ‘s Transcriptionto Client ( IBM-NOKIA ).
Long Interviews (LI) Taken: 4
Participants Observers (PO): 40
Spent 2 weeks with Vegetable Vendors and mapped the communication pattern in community and Submitted PO’s, LI ‘s Transcriptionto Client ( IBM-NOKIA ).
Long Interviews (LI) Taken: 4
Participants Observers (PO): 40
Vegetable Shop in Ujjain Market
Poor vendor in open market
Vegetable Vendor
Vegetable vendor in shop
Vendor at night time
Auction at Wholesale Market
Vegetable wholesale market
Vegetable Vendor
Agents
Our team: left to right -- Mayukhini,Purnima,Aashka and Me (Sushil Mate)
Dress(look like vegetable vendors) for easily mixing with vegetable vendors
Dress(look like vegetable vendors) for easily mixing with vegetable vendors
Brainstorming Sheet:
To identify Meta categories ofVegetable vendors
To identify Meta categories ofVegetable vendors
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