ICARE
ICARE is a new organization that is opposed to the legalization of euthanasia or physician-assisted suicide in the United States. ICARE promotes better care first, encourages medical personnel to advocate for saving lives, and is focused on reducing the incidents of euthanasia. They do this by providing free public events and a 24-hour mental health services helpline to patients who are suffering due to a painful terminal illness. ICARE encourages people to cherish their life and make informed decisions. The designed posters introduce ICARE and how the group can help people with their mental health and look for a good solution to avoid the incidents of euthanasia. The posters also protest against the law of euthanasia. The brand uses the colors of green and blue, as these tend to be calming and relaxing hues. The campaign improves people's willingness to survive and explains why euthanasia or assisted suicide is not necessary.
Brainstorm
The ideation is come from the group of Care Not Killing, which is is an alliance of several organizations that are opposed to the legalization of euthanasia or physician-assisted suicide in the United Kingdom. Therefor I think about I could design a similar group to protest against the law of euthanasia.
Design Sketches
In the beginning I want to design couple of poster to express my design group, and those design sketches include the size, layout, and some illustration.
Design Logo
Posters Design
The group of ICARE have public event promotes better care for patient who suffering due to a painful terminal illness, and talk them first before they make a decision. The group of ICARE offer 24-hours online service, to encourage people connect with us.
