Pitch project for Yum Yum Cha, a pan Asian restaurant chain in New Delhi owned by Mr. Varun Tuli.
However, this project did not see light of day.
Concept Note
In this logo I have used numerous happy colours to bring out the soul meaning of the tagline ‘Bundles of Joy’. Colours are the most spirited way to represent the mood that the restaurant wishes to convey to its guests.
The typeface has been modified to make it look contemporary and modern.
The alphabets have been overlapped in order to convey the continuity of a conveyor belt
combined with the various colours used to signify the different sushi plates.
