Seema Karandikar's profile

Emergence - Medical Aid Mobile App

INTRODUCTION
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The year 2020 marked a very life changing year in history of human evolution with the COVID-19 pandemic. Many professions have to think of newer innovative ways to continue with their businesses. One such profession was the medical profession. At the time of an illness, be it small or big, the usual behavior of a common man would be visiting a doctor(very rarely just calling a doctor). With the COVID-19 lock-down or even post that going to the doctors clinic this scenario would change for a long time since people would avoid crowding at the doctor's clinic or even hospitals. With that said remote consultancy will become the new defacto.
 
Medical Emergency is another story. Be it a critical patient, a bad accident, emergencies do not give a warning before knocking at your door Earlier in case of an emergency we would either get into our car or would just call an ambulance. Even before COVID-19 it was quite an anxious time till the ambulance finally reached. The reasons could be ample like no live tracking of the status of the ambulance, poorly designed or complex ambulance booking apps, drivers poorly equipped to know alternative routes in case of busy traffic hours to name a few.
With COVID-19, with the number of people reporting to work reduced this situation worsens.

With these above use-case, I along with 2 other teams members decided to create a concept of a mobile app to be submitted for a design competition which was focused around solution during or post the time of this pandemic. Our aim was to combines most important medical facilities in one app.


MARKET RESEARCH     
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Ambulance Booking Apps

VMedo, Indian Red Cross First Aid, Medulance, Karexpert

Doctor Consulting Apps
Practo, Askapollo, Medlife

The main challenge that i saw in these and also from the reviews i read of the app store were
  Poor UX
  Long registration process ( in case of emergency mainly this can be frustating)
  The ambulance is not booked without paying, this can also take some time.
  Live Updates are offered but they do not work properly
  App hangs or closes
USER JOURNEY MAP
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This being an app for helping out with the medical needs, the key motif while designing the user journey map was to reach the goal eg. Final Booking of an ambulance or connecting to a doctor with as fewer click/ taps as possible. 
Created User journey maps for the following 2 flows. 
Book an Ambulance
Consult a Doctor
Report a COVID Patient
WIREFRAME
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VISUAL DESIGN
Emergence - Medical Aid Mobile App
Published:

Emergence - Medical Aid Mobile App

Published: