While the PayPal brand is recognized worldwide, for many it remains solely associated with online shopping, particularly shopping on eBay. To expand its relevance, PayPal approached fuseproject to help them craft a strategic approach and compelling experience for small businesses in the offline world.
Based on insights gained from talking to internal stakeholders, small business owners, and tech-savvy consumers, we learned perceived strengths and weaknesses. A thorough analysis of the competitive landscape helped us codify a recommended value proposition, positioning and experience principles for our new platform.
Based on this strategic foundation fuseproject crafted every aspect of the PayPal Here experience: the name, identity, device, packaging, communications, and PR efforts. PayPal Here has been quickly adopted by thousands of small business owners, and has established a strong beachhead for the brand in the physical world that will continue to grow over time.
Recognition: GOOD Design Awards, 2012
Art direction and copywriting for the launch micro-site
Wrote script for How It Works video and oversaw filming to ensure accuarate user experience.
video production: gunshop
