As a pass-the-time-in-quarantine-so-I-don't-lose-my-mind project, I decided to create a series of branding packages/elements for some of the fake brands from my favorite shows. I began with Kramerica Industries from Seinfeld, using the instantly-recognizable bride-of-Frankenstein hair and smoldering smirk of the eponymous Kramer as the primary brand mark, complemented by a waving wordmark reminiscent of a flag waving confidently in the breeze.