The Frick Collection is an intimate classical museum located right off of Central Park in NYC. For this project the ask was to take a current brand and give it a flexible identity. The Frick Collection posed the interesting task of ensuring the updated logo still reflected the regal vibe of the Gilded Age of which the home the collection is housed in.
The result was using the iconic arches that wrap around the home's exterior and lead you into each room of the museum, as a main element of the evolved logo. The Frick would be able to constantly update the photo in the arch from season to season to keep it fresh. The typeface used for "The Frick Collection" reflects the industrial moment in history of which the collection was established in, and the color can change with the photo.
The second part of this project was to showcase how the flexible identity would be translated on the web. So this is a video that highlights how the updated logo is used throughout their website.
