Langston Quality Tooling
Langston tooling is a 'personal project' to explore branding in the industrial world of tool design. My aim was to elevate a ,somewhat overlooked, part of any handyman tool collection. The trusty multi-wrench. By evaluating what is on the current market, I found that by creating a unique way to package the wrench it will set it apart. The overall brand needed to be clean and clear. It had to show the purpose it was serving, hence the icon of a wrench head. As the target audience doesn't have the time go through all the step of the purchasing decision process I believe that cutting all the unnecessary information off the packaging was key, making it clear what they were buying while making the packaging striking on shelf.
