Within this brief it was asked that we come up with a series of adshels for the Australian Graphic Design Association for multiple seminars speaking on the challenges and legal issues designers may face when working in industry – particularly those who have just finished their studies. 

The seminars were as follow – ‘Intellectual Property in The Internet Age: What Happens When Your Concept Is Stolen?’, ‘Keeping You and Your Client Safe: Is Your Contract Really Rock Solid?’ and ‘Safe Work Practices In The Graphic Design Studio:Was It Really A Job Well Done?’.  Within the brief it was encouraged that we somehow make this dull content engaging and appealing to recent graphic design graduates.    

Utilising the mediums of photography, collage and typography, I wanted to explore how these posters could work together in a series. Something a lot of young graphic designers (and even those experienced in the industry) are very familiar with is a printer/photocopier. All the photographic elements for these adshels was done with a scanner. 

The choice to integrate a humanistic element in the photography of the hands, was to encompass the connection we have as designers. Design still functions on the connections we have with our clients and each other, as well as our ability to empathise and communicate ideas. Hence to gesture of the hand was easily adapted to each seminar, with a playful yet impactful approach. 

The typographic elements chosen are both grungy and reminiscent of scanned typography, integrating well with the lo-fi provocative look of the photographic elements. It also lends well to the in your face statements on each poster – begging the audience to question. 

This was really my first piece of work where I felt comfortable integrating colour and looking at it as a way of directing the audience’s eyes throughout the composition. I also feel as though it was beneficial considering the nature of the document, to use these neon colours.