Designing the Future of a Smoke-Free World
Client: Philip Morris International | Year: 2018
Context
Within the dynamic landscape of design innovation, a transformative challenge was posed before our international cohort of six designers—a challenge to sculpt the contours of a smoke-free world. Guided by the partnership with Philip Morris International, our diverse team, spanning product design, business communication, management, and engineering, united to shape a vision that transcended boundaries.
Within the dynamic landscape of design innovation, a transformative challenge was posed before our international cohort of six designers—a challenge to sculpt the contours of a smoke-free world. Guided by the partnership with Philip Morris International, our diverse team, spanning product design, business communication, management, and engineering, united to shape a vision that transcended boundaries.
Goals
At the epicenter of our collective aspiration lay the mission to reimagine the future—a future untethered from the clutches of smoke. With our multidisciplinary perspectives converging, our goal was to orchestrate a symphony of innovation that would redefine the relationship between individuals and stress, paving the path towards reduced cigarette consumption.
At the epicenter of our collective aspiration lay the mission to reimagine the future—a future untethered from the clutches of smoke. With our multidisciplinary perspectives converging, our goal was to orchestrate a symphony of innovation that would redefine the relationship between individuals and stress, paving the path towards reduced cigarette consumption.
Methods
Our approach emanated from the nexus of empathy and exploration. Embarking on a voyage that traversed Portugal, Poland, and the US, we immersed ourselves in the tapestry of user experiences, harvesting insights that germinated the seeds of transformation.
Our approach emanated from the nexus of empathy and exploration. Embarking on a voyage that traversed Portugal, Poland, and the US, we immersed ourselves in the tapestry of user experiences, harvesting insights that germinated the seeds of transformation.
The culmination of our endeavors was a spectrum of prototypes, each emanating from our iterative crucible. Ranging from the ethereal brushstrokes of low-fidelity to the vivid strokes of high-fidelity, these prototypes were infused with the essence of Feeltr—a customizable embodiment that weaved deep breathing techniques, essential oils, and pure air to cultivate tranquility amidst chaos.
Outcome
Our journey reached crescendo as we unveiled Feeltr—a beacon of serenity tailored to alleviate stress and diminish cigarette consumption. With hearts alight, we embarked on a pilgrimage to San Francisco, Porto, and Warsaw, unveiling our vision to both our industry partner and the discerning eyes of the design community.
Our journey reached crescendo as we unveiled Feeltr—a beacon of serenity tailored to alleviate stress and diminish cigarette consumption. With hearts alight, we embarked on a pilgrimage to San Francisco, Porto, and Warsaw, unveiling our vision to both our industry partner and the discerning eyes of the design community.
The echoes of affirmation resonated, validating our quest to design the future of a smoke-free world. Through the intricate interplay of innovation and collaboration, our symphony of design breathed life into a vision that extends beyond the present, a vision that holds the promise of a brighter, healthier tomorrow.
Testimonial
"Benjamin is one of the most professional and capable colleagues I know. I had the privilege of working with him as a consultant within the context of SUGAR Design Innovation Network and in collaboration with Philip Morris International.
Given Benjamin's experience prior to the project, I always felt supported throughout the innovation process, as well as challenged to be able to reach the same level of professionalism and quality of work. Working with Benjamin, undoubtedly, enriched my experience in the project and elevated my skills. He was able to bring previous knowledge and expertise within the fields of project management, design research and business innovation. Not only was I able to learn and evolve with Benjamin during the time frame of the consultancy project, I have also been honored to follow his professional and personal journey ever since. Benjamin proves himself to be driven, ambitious, curious and committed at every step of the way. This is visible through the different positions Benjamin has held over the past years, in which he has consistently challenged and surpassed himself, while developing his skills, such as, social innovation and user research. I am extremely grateful to count on Benjamin as a dear colleague and friend and I look forward to seeing his continuous evolution and development."
Given Benjamin's experience prior to the project, I always felt supported throughout the innovation process, as well as challenged to be able to reach the same level of professionalism and quality of work. Working with Benjamin, undoubtedly, enriched my experience in the project and elevated my skills. He was able to bring previous knowledge and expertise within the fields of project management, design research and business innovation. Not only was I able to learn and evolve with Benjamin during the time frame of the consultancy project, I have also been honored to follow his professional and personal journey ever since. Benjamin proves himself to be driven, ambitious, curious and committed at every step of the way. This is visible through the different positions Benjamin has held over the past years, in which he has consistently challenged and surpassed himself, while developing his skills, such as, social innovation and user research. I am extremely grateful to count on Benjamin as a dear colleague and friend and I look forward to seeing his continuous evolution and development."
- Catarina Batista, Human-Centered Design Consultant
