Meat Right is a campaign that aims to raise awareness for the dangers of meat consumption, as it is a topic that not many of us know about, or do not want to know about. It is disturbing to know how much meat could affect our health, especially processed meats. In order to spread the word, the campaign series provides the public with brief, but shocking information that is meant to trigger curiosity. Did you know that on average, we eat 704 chickens in our lifetime? Considering how much chemical injection chickens are given at factory farms, which could potentially make us antibiotic-resistant.

 

So then how do consumers find out if the meat they want to purchase is safe? There is very little information shared about what’s happened from the farm to the aisle. The Meat Right mobile app is a reliable tool for people to get the information they need about the meat before purchasing. This app will be the start of a new way we look at food, and how we select what’s good for us. It’s one step closer in giving the consumer the right to know what goes into their food and body. It should be a basic right.