Sonno, a song by Pepsy and JxN, was a really interesting project I worked on. 
Pepsy came to me in October 2019. He had some ideas about the video and asked me to develop them together with him. In the following months, after multiple meetings, we had a moodboard, a script and a clear idea about the aesthetics and the artistic direction the video had to take.We later set up a team of professionals we needed to help us creating the whole piece: we worked closely with a team of more than 15 people. Working with so many creative people has been beautiful!

The project went through an advertising campaign and a communication plan.

Everyone working on the project has been used as an active advertiser on his channels as we tried to give everyone a full visual recognition of the work they did and reach as many people as possible.

The fans have also been included in the advertising strategy as they had the chance to get a customized design of one picture of theirs in the SONNO vibe. (Sonno means Sleep).

A storytelling with an historical reference, namely the Seven Sleepers, has been used to enhance the messages of freedom and creativity we wanted to deliver to the public.