When Shannon approached me to do her rebranding and website, she was at a bit of a loss on how she should rename.
We had a few discussions on why her old name, Shannon Grech Studio, no longer served her vision, and what a new name would have to capture for her sewing education-centered business.
One day, it just dawned on me that a phrase written by Shannon herself as some copy for her website captured all that we had discussed perfectly — starting from the basics, when needle meets thread.
