Traderoots
Brand Identity Design, Packaging And Art Direction
Trade Roots is a social business. Their goal is to work with local farmers in poor communities, sell moringa as a health supplement to the west, then reinvest a portion of profit into these poor communities. The moringa tree is originally from India and is praised as the miracle tree. Those that use it swear by it’s healing powers from the leaves, to the seeds, roots and bark. Every part of the tree is edible. The moringa leaf is simplified and I have used its delicate shape in all aspects of the brand. It pairs well with a more intricate hand drawn logo representing the earthy part of the brand.
