Over the past couple years, Sierra Club has focused on revamping its online store with a new website, new designs that feel like a cohesive brand, and sourcing USA, union-made products when possible. These are some of the projects I worked on from the past year.

The Sierra Club has a 127 year history with an average member age of 70(!), so it's been important to appeal to younger, more diverse audiences. Revenue from the store is way up, adding some breathing room into Sierra Club's budget with extra c4 funds.

Hand-lettering is something I've explored in personal sketches for a few years, and was glad to include some custom type on these projects with the help of procreate. Sierra Club is also one of the largest grassroots organizations in the US, and wanted to add a human touch to some of our touchpoints.