This project consists of a logo design, magazine advertisement, and half page web banner for the fictional restaurant, Kelly's Kale. Everything within this project, except for the free stock imagery, is original from the name and logo to the layouts and design. Logo and ad designs were created in Adobe Illustrator.

This is the black and white version of my logo design for Kelly's Kale. The idea was to create advertisements that tied into The Main Ingredient's theme of healthy eating. I was tasked with creating a fictional company in which I would design a logo and both print and digital ads for. I came up with Kelly's Kale, in which "Kelly" serves as the mascot. 

This is the full color version of my Kelly's Kale logo. Green was an absolute must for the color choice, and I felt orange would complement the particular hue perfectly.

This is the magazine advertisement, marketing a recent addition to the menu: Kelly's Kale Kabobs. Bold lines and text are meant to create strong contrast and visual appeal to quickly grab attention from both print and digital audiences. 

This design is the half page web banner for Kelly's Kale. Like the magazine ad, this banner is meant to grab attention. Similar elements are used in this banner to establish consistency in message and branding. The call to action "ORDER ONLINE" is intended to be a button directing traffic to the Kelly's Kale website.