Arcana Flora is a fictional handcrafted jewelry brand that specializes in gemstone jewelry that is heavily inspired by nature and the Victorian era. When designing this packaging system, my target market was individuals between the ages of 25-40 who love art, music, the outdoors, reading and vintage style. The overall the goal was to attract customers who appreciate de-tailed and thoughtful packaging, as well as something customers would want to keep so that they can store their jewelry inside when not wearing it. All logos on packaging were screen printed, real leaves were used on packing sleeves, and the boxes and tissues paper were hand stamped to match the style of the handcrafted jewelry itself.