ABOUT THE PROJECT
Focus on acquisition, retention and reactivation for DRF Bets, an online advance-deposit wagering platform that processes $100 million in transactions per year. Pictured is the acquisition landing page, redesigned as part of a 2018 DRF mini-rebranding. We wanted the landing page to feature a bold sign-up offer and simple instructions to make the offer easy for customers to claim, followed by a lengthier explanation of everything DRF Bets has to offer.
HIGHLIGHTS:
Revenue increased 20% YOY.
Exceeded industry growth by 150% after increasing customer base.
Exceeded industry growth by 150% after increasing customer base.
