Perth Fashion Festival (PFF) is Western Australia’s largest, annual premier fashion event. Founded in 1999, PFF is a not-for-profit organisation whose mission is to celebrate, nurture and promote all aspects of the WA fashion industry.

 

I acted as the principal designer for the 2011 and 2012 festivals, creating all peripherals both in promotion of the festival, and during the festival itself. As the designer for PFF, I was also tasked with creating and branding their subsidiaries, such as the Western Australian Fashion Awards.